Become A Sponsor
The Musial Awards honor the extraordinary individuals and moments that exemplify kindness, integrity, selflessness and sportsmanship. In a time when those values matter more than ever, the Musial Awards continue to shine a spotlight on the very best of sports and humanity.
On November 21, sports legends, inspiring honorees and fans will gather in St. Louis for an unforgettable celebration of character and class. Then, in December, the inspiring stories from the evening will be shared with audiences nationwide when the Musial Awards returns to CBS.
Through its continued partnership with CBS Sports, the Musial Awards brings uplifting stories of respect, compassion and perseverance to millions of viewers across the country.
By sponsoring the Musial Awards, your organization aligns with values that inspire communities and make a lasting impact. Join us in celebrating the people who remind us what it truly means to be a good sport.
2026 sponsorship opportunities are available below. For more information, contact Tom Dolan at 314-345-5111 or tdolan@stlsports.org.
NATIONAL SPONSORSHIP PACKAGE
Features units and billboard recognition in the Musial Awards broadcasts on CBS and CBS Sports Network plus other TV, branding, and hospitality assets.
For more information, please contact Tom Dolan at 314-345-5111 or tdolan@stlsports.org.
LEGEND SPONSOR | $25,000
BROADCAST
- One 30-second commercial spot to air locally in St. Louis on KMOV Channel 4 during Musial Awards broadcast on CBS
PRE-SHOW BRAND INTEGRATION & VISIBILITY
- Logo inclusion in digital marketing materials
- Logo inclusion on social media platforms, including one dedicated sponsor highlight post
IN-SHOW BRAND INTEGRATION & VISIBILITY
- Naming rights to a Musial Awards live event or video element
- Full-page ad in event program
- Logo inclusion in pre-show video loop
- Recognition in sponsor acknowledgment video
- Prominent logo placement on event signage
POST-SHOW DIGITAL & CONTENT OPPORTUNITIES
- Opportunity to “present” an honoree feature or interview that lives on the Musial Awards website. Sponsor logo to appear with message acknowledging sponsor’s support of good sportsmanship.
VIP HOSPITALITY
- 16 VIP tickets to the Musial Awards at Stifel Theatre. Each ticket includes:
- Red carpet arrival experience and photography
- Pre-show dinner reception
- Prime orchestra-level seating
- Access to the post-show after party
- 8 valet parking passes
A portion of the sponsorship is tax-deductible
For more information, contact Tom Dolan at 314-345-5111 or tdolan@stlsports.org.
HALL OF FAME SPONSOR | $10,000
PRE-SHOW BRAND INTEGRATION & VISIBILITY
- Logo inclusion in digital marketing materials
IN-SHOW BRAND INTEGRATION & VISIBILITY
- Full-page ad in event program
- Logo inclusion in pre-show video loop
- Recognition in sponsor acknowledgment video
- Logo on event signage
POST-SHOW DIGITAL & CONTENT OPPORTUNITIES
- Opportunity to “present” an honoree feature or interview that lives on the Musial Awards website. Sponsor logo to appear with message acknowledging sponsor’s support of good sportsmanship.
VIP HOSPITALITY
- 8 VIP tickets to the Musial Awards at Stifel Theatre. Each ticket includes:
- Red carpet arrival experience and photography
- Pre-show dinner reception
- Prime orchestra-level seating
- Access to the post-show after party
- 4 valet parking passes
A portion of the sponsorship is tax-deductible
THE 3,630 CLUB | $3,630
A tip of the cap to Stan Musial’s career hit total, join the 3,630 Club for the ultimate Musial Awards experience. This all-inclusive package includes:
VIP HOSPITALITY
- 8 VIP tickets to the Musial Awards at Stifel Theatre. Each ticket includes:
- Red carpet arrival experience and photography
- Pre-show dinner reception
- Prime orchestra-level seating
- Access to the post-show after party
- 2 valet parking passes
PRE-SHOW BRAND INTEGRATION & VISIBILITY
- Logo inclusion on event website
IN-SHOW BRAND INTEGRATION & VISIBILITY
- Name listed in event program
- Recognition in sponsor acknowledgment video
- Logo placement on event signage
A portion of the sponsorship is tax-deductible
*The Musial Awards reserves the right to revise the elements offered within each sponsorship level.
Can’t attend? Please consider making a tax-deductible donation that helps the St. Louis Sports Commission and National Sportsmanship Foundation continue to celebrate extraordinary sportsmanship and honor the legacy of Stan the Man.