2025 Musial Awards on CBS reached 2.1 million viewers; was the show’s largest Nielsen-tracked audience ever
LOCAL ENCORE PRESENTATION AIRS SUNDAY AT 8 P.M. ON KSDK 5 ON YOUR SIDE
LOUIS – Jan. 23, 2026 – The 2025 Musial Awards airing nationally on CBS on Dec. 28 was seen by an average of 2.1 million viewers, according to leading media measurement company Nielsen. That is the highest Nielsen-measured number the event has generated in its seven years on the network. Taking place at Stifel Theatre in Downtown St. Louis in November, the Musial Awards presented by Maryville University was packaged into a one-hour broadcast on the CBS Television Network and streamed on Paramount+.
There will be one more opportunity for viewers in St. Louis to see the Musial Awards, as the show will air this Sunday (Jan. 25) at 8 p.m. CT on KSDK Channel 5.
The Musial Awards annually inspire the nation with stories of sportsmanship, selflessness, and kindness in sports. The 2025 edition was headlined by Olympic Champion and figure skating icon Kristi Yamaguchi accepting the Stan Musial Lifetime Achievement Award for Sportsmanship. Other award recipients include the first woman to umpire in an MLB game, Jen Pawol, who received the Musial Award for Extraordinary Character and Rutgers basketball player Darren Buchanan, Jr. Full interviews and a synopsis of all 2025 Musial Awards honorees can be found at MusialAwards.com/Honorees.
In partnership with the St. Louis Sports Commission and the National Sportsmanship Foundation, the Musial Awards broadcast is produced by Al Roker Entertainment, the production arm of 14-time Emmy Award-winning TV personality Al Roker. The show is hosted by veteran St. Louis TV anchor Mike Bush, who has emceed the Musial Awards for all 20 years of its existence.
National sponsors of the 2025 Musial Awards include Maryville University, Edward Jones, Explore St. Louis, Lexus, World Wide Technology, and Xfinity.
MORE ON THE MUSIALS:
The Musial Awards celebrate the year’s greatest moments of sportsmanship and those in sports who embody class and character. The live show takes place annually on the Saturday before Thanksgiving at the historic 3,000-seat Stifel Theatre in Downtown St. Louis. It has occurred in St. Louis since 2005. In addition to keeping Stan The Man’s legacy alive, the mission of the Musial Awards is to encourage kindness, selflessness, integrity and civility in sports and society – and to inspire people across the nation to be good sports. Since 2011, Maryville University has served as the event’s presenting sponsor. The school’s involvement, leadership and generosity have helped make the Musial Awards the most important awards in sports®.